ShineLink Global's core businesses connecting Japan and China.
ShineLink Global supports corporate marketing activities with a focus on cross-border promotion connecting Japan and China.
Drawing on the distinct characteristics of the Chinese and Japanese markets, we provide consistent, end-to-end support — from strategic planning and ad delivery to social media management, content production, translation and localization, and performance measurement.
We support companies entering the Chinese market, building brand awareness, and driving sales of products and services.
Using leading Chinese search engines such as Baidu and major social platforms including RED (Xiaohongshu), WeChat, Douyin, Weibo, and Bilibili, we design and execute promotions tailored to each company and product.
Note: The above are examples of our core services — feel free to reach out about other needs.
We support companies in raising awareness of products and services within Japan and driving customer acquisition and inquiries.
Using search advertising on Google and Yahoo!, along with social platforms such as Instagram, Facebook, and TikTok, we run promotions tailored to each target audience and objective.
Note: The above are examples of our core services — feel free to reach out about other needs.
We support companies in setting up and verifying official accounts on major social platforms in China and Japan.
Because the required documents and approval conditions for overseas companies differ by platform, we support the entire process — from application preparation and procedures to initial setup after the account is opened.
Note: Requirements and documents needed to open an account may vary depending on the platform, company location, and timing of application.
Note: The above are examples of our core services — feel free to reach out about other needs.
We plan, shoot, and produce photos and videos for use on social media, advertising, and websites.
Rather than simply producing footage, we propose compositions and direction that communicate clearly to users, based on the platform, target audience, and purpose of each video.
For content aimed at the Chinese market, we also produce with an awareness of the expressions, pacing, and visual styles favored on Chinese social platforms.
Note: The above are examples of our core services — feel free to reach out about other needs.
Based on a deep understanding of both Japanese and Chinese culture, consumer mindsets, and media environments, we design promotions that bridge the gap in “language” and “market” between companies and users.
Going beyond simple translation or ad delivery, we consider the expressions and communication methods that truly resonate with local users, and execute initiatives aligned with each company's objectives.
In addition to Japanese-Chinese translation and interpretation, we localize content for the specific medium and target audience — including advertising, websites, social media, and video.
Rather than literal translation, we value expression that truly communicates, grounded in culture, custom, and consumer sensibility.
We analyze the market, competitors, user search behavior, and advertising data to shape the direction of promotion.
Rather than stopping once ads are delivered, we drive continuous improvement based on delivery results and user response.
A team that understands both the Japanese and Chinese markets, supporting you end-to-end from strategy to execution.
Japan and China differ not only in the media platforms used, but also in search behavior, purchasing mindset, and preferred forms of expression. We understand the characteristics of both markets and propose promotions suited to each.
From market research and media selection to official account setup, ad delivery, social media management, photography, translation, content production, and performance analysis, we provide consistent support across every function promotion requires.
We focus not only on impressions and clicks, but on whether activity leads to inquiries and sales, and propose improvements to operations, creative, and websites based on data.
Rather than offering fixed packages, we combine the initiatives each company needs based on its objectives, budget, internal structure, and stage of market entry.